I meant to post about this right after I saw it, but I was busy watching the Celtics whoop up on the Bron and his Heat.

This commercial is basically a big middle finger to everyone and anyone that had anything to say anything negative, at all, about LeBron and his “Decision”.

The problem I have with that is…well…most people that criticised him were right. He couldn’t have possibly imagined that he could have done what he did and there would be no repercussions. He irreparably damaged his reputation.

Jim Rome really rubs me the wrong way most of the time, but he had one of the best takes on this LeBron “What should I do?” commercial.

He doesn’t actually think he did anything wrong and that is a problem for him all by itself.

You’ve probably seen LeBron James’ new, ‘What should I do?” Nike spot. You probably liked it and bought it.  I don’t.

And to answer the question, what should you do; you should have just apologized for the decision and for jamming Cleveland as hard as you did.  It would have saved you a ton of abuse and Nike a lot of time and money producing and running this spot.  Then again, in order to apologize, usually, you have to be sorry, and you’re not.  Or you wouldn’t have told Cleveland just last week, that they need to just get over it.

Nothing like humiliating someone and stabbing them in the back and telling them they need to get over it.  Apologize??!  That entire spot was in essence, a defense, for what he did; he’s asking, “What should I have done.” ???  And he doesn’t think it was a mistake to let his crew go all amateur hour and talk him into the decision, saying, “They’re my friends.”

The spot was slick and entertaining, but the words would mean a lot more if they came from him and weren’t written for him by Nike or an ad agency.  A spot won’t rehabilitate his image, but an apology would have. And since that’s obviously not coming, he needs to win a ring. Right now. Winning fixes just about everything. Commercials don’t. A spot like that is designed to generate some buzz, and win James some sympathy. Sympathy he doesn’t deserve because he’s not sorry and still doesn’t think he did anything wrong.

Like most people I didn’t care that he left Cleveland and signed with the Heat. What I cared about was the big “f^%& you” he gave to his hometown fans during an hour-long special where he announced that he hadn’t made up his mind until earlier that day.

He’s a liar.

I could go on for a very, very long time on this, so I will just stop here and leave you with the video. Watch it for yourself and see if it doesn’t come off to you as condescending and pompous.

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